Experience

Can we do this? The answer in general should be yes when it comes to web development.  There is always a way, it is just a case of logic and finding data to drive the solution. 

Development is where it all began for me and when given the opportunity to get stuck in, I do!

Strategy is a word thrown around a lot in the marketing world. The main reason for strategy should be to deliver a blue print, however to be good at executing a strategy, you must be the most adaptable to change.

Two mergers, countless rebrands and umpteen brand approach updates.  It is safe to say brand and the importance of getting it right across any organisation is of absolute paramount importance to a successful business. 

PPC, social, media, influencers... online advertising evolves continually.

Understanding the audience and setting the scene in other areas of the digital mix must be in place before considering how advertising can enhance your offer. 

All of us need leadership. It provides direction, objectives, confidence, meaningful roles and a sense of being. Taking the lead should not be taken lightly, leaders need to provide optimism...

"...especially optimism in the face of reverses and apparent defeat. Optimism is true moral courage" - Shackleton 

The success of any CRM programme is to provide the recipient with a unique experience.

 It involves  the right messaging through the correct channel at the right time. It can make or break the customer experience, it should be pivotal to any business wanting to deliver best in class experiences.